Our verdict
Sky Bet is built for UK football fans: BuildABet, RequestABet and AccaFreeze are among the most distinctive tools we cover, and Visa Fast Funds withdrawals arrive in under two hours. Streaming is mostly racing, and payment options are narrower than most rivals. No regulatory action has been recorded against its sportsbook licensee since 2023.
Strengths
- BuildABet, RequestABet and AccaFreeze
- Phone support as well as 24/7 live chat
- Visa Fast Funds withdrawals in under 2 hours
- No regulatory action against the sportsbook licensee since 2023
Weaknesses
- Live streaming is mostly UK and Irish racing
- No e-wallets: PayPal, Skrill and Neteller are not accepted
- Maximum payouts of £500,000 a day on major football and racing, £250,000 on other sports
Who it suits
Football bettors who like same-game bets, weekly boosts and free-to-play games.
Look elsewhere if
Anyone who deposits by PayPal or another e-wallet, or who wants a VIP program.
Sky Bet quick facts
| Best for | UK football fans |
|---|---|
| Our score | 8.4 (UK) |
| Owner | Flutter Entertainment (Sky brand used under license) |
| Founded | 2002 |
| Licensed in | United Kingdom |
| Welcome offer (UK) | Bet £5, get £40 in free bets |
| iOS app | UK 4.7/5 |
| Android app | UK 4.6/5 (52,000+ ratings), per Gambling.com |
| Fastest withdrawal | Pay by Bank and Revolut Pay: instant after a first withdrawal of about 90 minutes |
| Support | Live chat under the Help menu (a human agent within two minutes in Gambling.com’s test), phone 0330 024 4777, email and social media. |
| Regulatory actions since 2023 | None found |
| Verification | Basic checks at sign-up; passport, driving license or birth certificate plus proof of address within three months before the first withdrawal. |
| Maximum payout | £500,000 a day on major football and racing, £250,000 on other sports (Football Ground Guide). |
Sky Bet overview
Sky Bet launched in 2002 as the betting arm of Sky and is now run by SBG Sports Limited, part of Flutter Entertainment, which took it over through its merger with The Stars Group in May 2020. The Sky name is used under license.
The product is built around UK football: Build A Bet, Request A Bet, Acca Freeze, Super Sub on Premier League, Champions League and World Cup player markets, weekly Soccer Saturday and Super Sunday boosts, and free-to-play games such as Prize Drop and ITV7.
Sky Bet scores 8.4 in the UK, second in our table. No regulatory action has been taken against the sportsbook licensee since 2023. It loses points for the narrowest choice of payment methods we have seen (no e-wallets at all) and for streaming that is mostly racing.
How the score is built
Each score is a weighted average of five criteria, each out of 10. Two are calculated from public data (regulatory record and App Store rating); three are editorial judgments based on documented features, payment terms and offer terms. Full method.
| Criterion | Weight | UK |
|---|---|---|
| Regulatory record | 25% | 10.0 |
| Betting product | 25% | 8.0 |
| App quality | 20% | 8.0 |
| Payments & payouts | 15% | 7.0 |
| Welcome offer terms | 15% | 8.0 |
| Overall | 100% | 8.4 |
- Regulatory record: no fines or settlements found since January 1, 2023 in the markets covered here. UK 10.0.
- Betting product: Distinctive football tools (BuildABet, RequestABet, AccaFreeze); streaming limited mainly to racing.
- App quality: UK 4.7 stars on the App Store (UK) (as reported in September 2026) = 8.0.
- Payments & payouts: Fast Pay by Bank, Revolut Pay and Visa withdrawals, but no e-wallets at all and standard card withdrawals take 2–5 days.
- Welcome offer (UK): Eight times a small £5 stake at evens, with a 30-day expiry.
Sky Bet welcome offer
Bet £5, get £40 in free bets
New customers, 18+. £10 minimum deposit, then a first bet of exactly £5 (single, each-way or multiple) at odds of evens or bigger. Four £10 free bets, valid 30 days; stakes not returned. Customers depositing by Neteller or Skrill do not qualify.
Offers differ by sign-up route: Gambling.com lists bet £10, get £50 as five £10 free bets for football Build A Bets and accas, valid 14 days.
As advertised on October 27, 2026. Offers change often; the operator’s own terms apply.
Offers for existing customers
Regular promotions reported by the review sources listed below. Availability changes week to week and, in the US, by state.
| Sky Bet Club | Stake £30 in a week to unlock a weekly reward and Club exclusives; cashed-out bets do not count. |
|---|---|
| Best Odds Guaranteed | On UK and Irish racing from 9am on race day, for Sky Bet Club qualifiers. |
| Soccer Saturday Price Boost | Choose from three boosted prices each Saturday, up to a £5 stake. |
| Super Sunday Boosts | Boost your own selection or Build A Bet every Sunday. |
| Prize Drop and ITV7 | Free-to-enter draws for prizes such as EFL tickets, and a free racing predictor with a jackpot for seven winners. |
Sports and betting markets
More than 20 sports, with football and horse racing at the center. Build A Bet covers football, and Request A Bet covers football and racing; Ghost Leg protects pre-match Build A Bets of five or more selections at 3/1 or bigger if one selection lets you down.
Key betting features
- BuildABet same-game multiples
- RequestABet priced by Sky Bet traders
- Acca Freeze on Full Time Result accas of five or more legs: freeze one winning leg in play (up to three freezes a week)
- Cash out
- Live streaming of UK and Irish racing and other in-play events (Gambling.com says no bet is needed; Football Ground Guide says racing needs a £1 qualifying bet)
Live betting and streaming
UK and Irish racing and a range of other in-play events stream free once you log in, with a delay of two to five seconds. Cash out works on singles and multiples across football, racing and tennis, including partial cash out and cashing out between legs.
App, support and safer gambling
The iOS app is rated 4.7. Gambling.com reports that a recent redesign drew criticism for a slower, more cluttered layout and laggy stake entry.
| iOS rating (UK) | 4.7 / 5 from 72K ratings · App Store (UK)as reported in September 2026 |
|---|---|
| Android rating (UK) | 4.6 / 5 from 52,000+ ratings · Google Play, as reported by Gambling.comNot used in the score |
| Customer support | Live chat under the Help menu (a human agent within two minutes in Gambling.com’s test), phone 0330 024 4777, email and social media. |
| Safer gambling tools | Deposit limits, time-outs from 24 hours to 30 days, self-exclusion from six months to permanent and a My Profit and Loss tool; customers under 25 get a default £500 monthly deposit limit. |
Payments and withdrawals
Visa, Mastercard and Maestro debit cards, Apple Pay, Pay by Bank and Revolut Pay; £5 minimum deposit and withdrawal. No e-wallets: Gambling.com reports PayPal and Google Pay were recently discontinued. New customers can deposit up to £1,500 in their first 30 days but cannot withdraw until verification is complete.
Withdrawal times
- Pay by Bank and Revolut Pay: instant after a first withdrawal of about 90 minutes
- Visa Fast Funds: under 2 hours
- Apple Pay: 1–4 hours where Fast Funds is linked
- Mastercard debit: 2–5 business days, or under 4 hours where Mastercard Send is supported
Times are those published by the operator or measured by the review sources listed below; first withdrawals can take longer while identity checks are completed.
How to sign up with Sky Bet
- 1Open Sky Bet’s website or app and choose Join.
- 2Enter your name, date of birth, address, email and phone number. You must be 18 or over.
- 3Pass the age and identity checks; UK-licensed operators must verify your age before you deposit or bet, and may ask for documents before your first withdrawal.
- 4Set a deposit limit while you sign up if you want one; you can lower it at any time.
- 5Deposit with a debit card or another accepted method (credit cards are banned for gambling in Great Britain) and place the qualifying bet if you want the welcome offer.
Licensing and availability
| Market | License | Regulator | Age |
|---|---|---|---|
| United Kingdom | SBG Sports Limited, Gambling Commission license 67370 | UK Gambling CommissionCheck the register | 18+ |
Regulatory record
Fines, settlements and penalties published by regulators or reported by the trade press in the markets covered here. Dates are the decision date or, where that is not published, the date first reported.
| Date | Regulator | Amount | What happened |
|---|---|---|---|
| March 9, 2022 | Gambling CommissionUK | £1,170,000 | Bonne Terre Limited (Sky Betting and Gaming) fined £1.17m after a Sky Vegas promotion was emailed to self-excluded customers. Before our scoring window and against the gaming licensee, so not scored. SourceShown for context; not scored. |
Sky Bet history
- 2002Sky Bet launches
- May 2020Becomes part of Flutter through its merger with The Stars Group
- March 2022£1.17 million fine to Bonne Terre (Sky Vegas marketing)
Sky Bet vs rivals in the UK
How Sky Bet compares with the other top-rated sportsbooks in the UK on our scores and the App Store.
| Sportsbook | Our score | Regulatory | iOS app | Best for |
|---|---|---|---|---|
| Sky Bet | 8.4 | 10.0 | 4.7 | UK football fans |
| bet365 | 8.8 | 9.0 | 4.7 | In-play betting and live streaming |
| Betfair | 8.0 | 8.0 | 4.7 | Experienced bettors who want exchange prices |
| Betway | 7.8 | 10.0 | 4.7 | Easy-to-reach support and esports |
| Paddy Power | 7.8 | 8.0 | 4.7 | Racing specials and novelty markets |
Sky Bet FAQ
Is Sky Bet legal and licensed?
United Kingdom: SBG Sports Limited, Gambling Commission license 67370; minimum age 18+.
Who owns Sky Bet?
Sky Bet is owned by Flutter Entertainment (Sky brand used under license). Founded: 2002.
How good is Sky Bet?
On our method it scores 8.4 (UK) out of 10. Sky Bet is built for UK football fans: BuildABet, RequestABet and AccaFreeze are among the most distinctive tools we cover, and Visa Fast Funds withdrawals arrive in under two hours. Streaming is mostly racing, and payment options are narrower than most rivals. No regulatory action has been recorded against its sportsbook licensee since 2023.
How long do Sky Bet withdrawals take?
Pay by Bank and Revolut Pay: instant after a first withdrawal of about 90 minutes; Visa Fast Funds: under 2 hours; Apple Pay: 1–4 hours where Fast Funds is linked; Mastercard debit: 2–5 business days, or under 4 hours where Mastercard Send is supported. First withdrawals can take longer while identity checks are completed.
Does Sky Bet have live streaming?
UK and Irish racing and a range of other in-play events stream free once you log in, with a delay of two to five seconds. Cash out works on singles and multiples across football, racing and tennis, including partial cash out and cashing out between legs.
What is the Sky Bet welcome offer?
United Kingdom: Bet £5, get £40 in free bets. New customers, 18+. £10 minimum deposit, then a first bet of exactly £5 (single, each-way or multiple) at odds of evens or bigger. Four £10 free bets, valid 30 days; stakes not returned. Customers depositing by Neteller or Skrill do not qualify. Checked October 27, 2026; the operator’s terms apply.
Has Sky Bet been fined by a regulator?
We found no fines, settlements or penalties since January 1, 2023 in the markets covered here.
Does Sky Bet have an app?
United Kingdom: 4.7 out of 5 on the App Store (UK) from 72K ratings (as reported in September 2026). The iOS app is rated 4.7. Gambling.com reports that a recent redesign drew criticism for a slower, more cluttered layout and laggy stake entry.
Sources
- Sky Bet: Licensing and regulation
- Gambling Commission register: SBG Sports Limited
- Gambling Commission: £1.17m fine (2022)
- Racing Post: Sky Bet sign-up offer
- Football Ground Guide: Sky Bet review (payments, support)
- Goal: Sky Bet app review (App Store rating)
- Gambling.com: Sky Bet review (promotions, payments, app, verification)
- iGaming Business: Flutter to complete Stars Group merger on 5 May 2020
Spotted something out of date? Email contact@sportsbooks.ro and we will check it against the source. See our editorial policy.