Our verdict
William Hill offers a solid sportsbook with live streaming, Bet Builder and Acca Freedom, and quick Visa Direct withdrawals. It falls behind on support (mainly automated) and interface (busy and cluttered, according to reviewers), and its UK record includes the largest penalty in our coverage: £12.5 million in 2023.
Strengths
- William Hill TV streams racing, football, basketball and tennis
- Bet Builder and Acca Freedom (boost or insurance on accas)
- Visa Direct withdrawals within 4 hours
- Best Odds Guaranteed on UK and Irish racing
Weaknesses
- Support is mainly automated; Football Ground Guide reports no phone or email route for online customers
- PayPal, Skrill, Neteller and prepaid deposits excluded from the welcome offer
- £12.5 million UK settlement in 2023 and a further fine in 2025
Who it suits
Racing bettors and customers who also use William Hill shops.
Look elsewhere if
Bettors who want quick access to a human at support, or a clean, uncluttered interface.
William Hill quick facts
| Best for | Racing fans and William Hill TV |
|---|---|
| Our score | 7.2 (UK) |
| Owner | evoke plc |
| Founded | 1934 (online since 1998) |
| Licensed in | United Kingdom |
| Welcome offer (UK) | Bet £10, get £30 in free bets |
| iOS app | UK 4.7/5 |
| Android app | UK 4.3/5 (29,800 ratings), per Football Whispers |
| Fastest withdrawal | Visa Direct: within 4 hours |
| Support | 24/7 live chat (a chatbot first) and the William Hill support account on X; no phone or email for online customers. |
| Regulatory actions since 2023 | 2 (see the record below) |
| Customer funds | Held in segregated accounts but not protected if the operator becomes insolvent (William Hill terms and conditions). |
| Complaints | Bet disputes within 30 days; escalation to the Independent Betting Adjudication Service (IBAS). |
William Hill overview
William Hill was founded by William Hill in 1934 and went online in 1998. Caesars Entertainment bought the group in April 2021 and sold the non-US business, including the UK brand, to 888 Holdings in July 2022 for £1.95 billion. 888 now trades as evoke plc. Caesars kept the US arm, which became Caesars Sportsbook.
Online, William Hill covers more than 30 sports and over 700 markets, streams racing and selected football on William Hill TV, and offers Bet Builder, Acca Freedom and Best Odds Guaranteed. Every UK and Irish race is priced daily, alongside racing from France, the USA, South Africa and Australia.
It scores 7.2 in the UK, the lowest in our UK table, mainly because of its regulatory record: WHG (International) Limited paid £12.5 million in 2023 as its share of a record £19.2 million group settlement, and a further £82,687 penalty followed in August 2025.
How the score is built
Each score is a weighted average of five criteria, each out of 10. Two are calculated from public data (regulatory record and App Store rating); three are editorial judgments based on documented features, payment terms and offer terms. Full method.
| Criterion | Weight | UK |
|---|---|---|
| Regulatory record | 25% | 6.3 |
| Betting product | 25% | 7.5 |
| App quality | 20% | 8.0 |
| Payments & payouts | 15% | 7.5 |
| Welcome offer terms | 15% | 7.0 |
| Overall | 100% | 7.2 |
- Regulatory record: 2 scored actions since January 1, 2023 (listed below). UK 6.3.
- Betting product: Good racing coverage, streaming and accumulator tools; otherwise a standard feature set, and sources disagree on partial cash out.
- App quality: UK 4.7 stars on the App Store (UK) = 8.0.
- Payments & payouts: Visa Direct within 4 hours and e-wallets within 24 hours; standard card withdrawals take 1–3 working days.
- Welcome offer (UK): Three times the stake at a moderate 1/2 minimum, but a short 7-day expiry and many excluded deposit methods.
William Hill welcome offer
Bet £10, get £30 in free bets
New UK customers, 18+. £10 single at odds of 1/2 or bigger after a first deposit of £10+. 3 x £10 free bets, valid 7 days. Accounts funded by PayPal, Skrill, Neteller, Paysafe, Neosurf, ecoPayz or the William Hill PLUS card do not qualify.
As advertised on October 27, 2026. Offers change often; the operator’s own terms apply.
Offers for existing customers
Regular promotions reported by the review sources listed below. Availability changes week to week and, in the US, by state.
| Acca Freedom | On accas of three or more legs, choose boosted odds or insurance that refunds your stake as a free bet if one leg loses. |
|---|---|
| Football acca winnings boost | For multiples of four or more selections, with a £20 maximum stake, once a day. |
| 2 Up | Bets are paid as winners if your team goes 2–0 up, including within accumulators. |
| Lengthen Your Odds | From 10am each day, bigger prices on selected single racing markets. |
| Best Odds Guaranteed | On UK and Irish racing. |
| William Hill Plus | A free points-based loyalty program for UK and Irish residents, with free bets and other perks. |
Sports and betting markets
More than 30 sports and 700-plus markets, including football, horse racing, tennis, cricket, rugby union and league, golf, darts, snooker, UFC, esports and politics. Live football has the deepest in-play menu, with markets on corners, fouls, cards and shots on goal.
Key betting features
- William Hill TV live streaming of selected events
- Bet Builder
- Cash out on pre-match and in-play bets (sources disagree on whether partial cash out is offered)
- Request-a-bet via #YourOdds on X
- Acca Freedom: choose boosted odds or insurance on accas of three or more legs
Live betting and streaming
William Hill TV streams racing and some football, basketball and tennis on the site and in the app; you need a positive balance or a bet placed in the past 24 hours to watch. Cash out is offered on pre-match and live bets, but sources disagree on whether partial cash out is available.
App, support and safer gambling
The iOS app is rated 4.7 from about 200,000 ratings. Reviewers describe the main website as busy and confusing. Accounts inactive for 13 consecutive months are charged an inactivity fee after 14 days’ notice.
| iOS rating (UK) | 4.7 / 5 from 200K ratings · App Store (UK) |
|---|---|
| Android rating (UK) | 4.3 / 5 from 29,800 ratings · Google Play, as reported by Football WhispersNot used in the score |
| Customer support | 24/7 live chat (a chatbot first) and the William Hill support account on X; no phone or email for online customers. |
| Safer gambling tools | Deposit limits, time-outs and self-exclusion through account settings; GamStop participation. |
Payments and withdrawals
Debit card, PayPal, Skrill, Neteller, Apple Pay, Paysafecard and bank transfer; minimum deposit £5 for most methods.
Withdrawal times
- Visa Direct: within 4 hours
- PayPal and other e-wallets: within 24 hours
- Debit card: 1–3 working days
- Bank transfer: 3–5 working days
Times are those published by the operator or measured by the review sources listed below; first withdrawals can take longer while identity checks are completed.
How to sign up with William Hill
- 1Open William Hill’s website or app and choose Join.
- 2Enter your name, date of birth, address, email and phone number. You must be 18 or over.
- 3Pass the age and identity checks; UK-licensed operators must verify your age before you deposit or bet, and may ask for documents before your first withdrawal.
- 4Set a deposit limit while you sign up if you want one; you can lower it at any time.
- 5Deposit with a debit card or another accepted method (credit cards are banned for gambling in Great Britain) and place the qualifying bet if you want the welcome offer.
Licensing and availability
| Market | License | Regulator | Age |
|---|---|---|---|
| United Kingdom | WHG (International) Limited, Gambling Commission account 39225 | UK Gambling CommissionCheck the register | 18+ |
Regulatory record
Fines, settlements and penalties published by regulators or reported by the trade press in the markets covered here. Dates are the decision date or, where that is not published, the date first reported.
| Date | Regulator | Amount | What happened |
|---|---|---|---|
| August 7, 2025 | Gambling CommissionUK | £82,687 | Financial penalty for breaching the condition on identifying individual remote customers (SRCP 3.9.1); self-reported. Source |
| March 28, 2023 | Gambling CommissionUK | £12,500,000 | WHG (International) Limited’s share of a record £19.2 million settlement by three William Hill group businesses for social-responsibility and anti-money-laundering failures. Source |
William Hill history
- 1934Founded by William Hill
- 1998Online betting launches
- April 2021Caesars Entertainment completes acquisition
- July 2022Non-US business sold to 888 Holdings (now evoke)
- March 2023£19.2 million group settlement with the Gambling Commission
- August 2025£82,687 Gambling Commission penalty
William Hill vs rivals in the UK
How William Hill compares with the other top-rated sportsbooks in the UK on our scores and the App Store.
| Sportsbook | Our score | Regulatory | iOS app | Best for |
|---|---|---|---|---|
| William Hill | 7.2 | 6.3 | 4.7 | Racing fans and William Hill TV |
| bet365 | 8.8 | 9.0 | 4.7 | In-play betting and live streaming |
| Sky Bet | 8.4 | 10.0 | 4.7 | UK football fans |
| Betfair | 8.0 | 8.0 | 4.7 | Experienced bettors who want exchange prices |
| Betway | 7.8 | 10.0 | 4.7 | Easy-to-reach support and esports |
William Hill FAQ
Is William Hill legal and licensed?
United Kingdom: WHG (International) Limited, Gambling Commission account 39225; minimum age 18+.
Who owns William Hill?
William Hill is owned by evoke plc. Founded: 1934 (online since 1998).
How good is William Hill?
On our method it scores 7.2 (UK) out of 10. William Hill offers a solid sportsbook with live streaming, Bet Builder and Acca Freedom, and quick Visa Direct withdrawals. It falls behind on support (mainly automated) and interface (busy and cluttered, according to reviewers), and its UK record includes the largest penalty in our coverage: £12.5 million in 2023.
How long do William Hill withdrawals take?
Visa Direct: within 4 hours; PayPal and other e-wallets: within 24 hours; Debit card: 1–3 working days; Bank transfer: 3–5 working days. First withdrawals can take longer while identity checks are completed.
Does William Hill have live streaming?
William Hill TV streams racing and some football, basketball and tennis on the site and in the app; you need a positive balance or a bet placed in the past 24 hours to watch. Cash out is offered on pre-match and live bets, but sources disagree on whether partial cash out is available.
What is the William Hill welcome offer?
United Kingdom: Bet £10, get £30 in free bets. New UK customers, 18+. £10 single at odds of 1/2 or bigger after a first deposit of £10+. 3 x £10 free bets, valid 7 days. Accounts funded by PayPal, Skrill, Neteller, Paysafe, Neosurf, ecoPayz or the William Hill PLUS card do not qualify. Checked October 27, 2026; the operator’s terms apply.
Has William Hill been fined by a regulator?
Yes. Since January 1, 2023: Gambling Commission, £82,687 (August 7, 2025); Gambling Commission, £12,500,000 (March 28, 2023).
Does William Hill have an app?
United Kingdom: 4.7 out of 5 on the App Store (UK) from 200K ratings. The iOS app is rated 4.7 from about 200,000 ratings. Reviewers describe the main website as busy and confusing. Accounts inactive for 13 consecutive months are charged an inactivity fee after 14 days’ notice.
Sources
- Gambling Commission register: WHG (International) Limited
- Gambling Commission register: WHG (International) Limited regulatory actions
- Racing Post: William Hill fined record £19.2m
- Racing Post: William Hill sign-up offer
- Football Ground Guide: William Hill review (features, payments, support)
- App Store (UK): William Hill Sports Betting
- Wikipedia: William Hill (history, ownership)
- Football Whispers: William Hill review (markets, promotions, app ratings)
- Gambling.com: William Hill terms (funds, inactivity, complaints)
Spotted something out of date? Email contact@sportsbooks.ro and we will check it against the source. See our editorial policy.