Our verdict
bet365 is the most complete sportsbook we cover: the widest in-play offer, extensive live streaming, Bet Builder, early payouts and fast withdrawals. Its regulatory record includes a 2024 UK settlement over anti-money-laundering and customer-interaction failings, and US regulators in New Jersey have fined it for accepting bets on unapproved and already-settled events.
Strengths
- Very deep in-play markets and extensive live streaming
- Bet Builder, partial cash out and 2 Goals Ahead Early Payout on football
- UK withdrawals generally processed within 1–4 hours
- Low minimum odds (1/5) on the UK welcome offer
Weaknesses
- No loyalty or VIP scheme
- Live chat is hard to find
- A dormant-account fee applies after 12 months of inactivity
- UK settlement in 2024; New Jersey fines in 2024 and 2026
Who it suits
Bettors who bet in play, watch the action on the same screen and want quick withdrawals.
Look elsewhere if
Bettors who value a loyalty or VIP program, or who want support that is easy to reach.
bet365 quick facts
| Best for | In-play betting and live streaming |
|---|---|
| Our score | 8.8 (UK), 9.1 (US), 9.2 (Ontario) |
| Owner | The Coates family (bet365 Group, privately owned) |
| Founded | 2000, Stoke-on-Trent |
| Licensed in | United Kingdom, United States and Ontario |
| Welcome offer (UK) | Bet £10, get £30 in free bets |
| Welcome offer (US) | Bet $10, get $200 in bonus bets, win or lose |
| iOS app | UK 4.7/5 · US 4.8/5 · Ontario 4.7/5 |
| Android app | US 4.7/5, per Covers |
| Fastest withdrawal | UK: generally processed within 1–4 hours, up to 24 hours at busy times |
| Support | 24/7 live chat (reached through Contact Us in the footer), web form, email and social media. |
| Regulatory actions since 2023 | 3 (see the record below) |
bet365 overview
bet365 was founded by Denise Coates in 2000 in a portable building in Stoke-on-Trent and went online in March 2001. It is still owned by the Coates family: Denise Coates holds a majority of the shares and runs the company as joint chief executive with her brother John, and the group employs more than 10,000 people.
It entered Ontario in April 2022 and the US in September 2022, starting in Colorado, and is now licensed in 18 states. The product is recognizably the same in every market: a dense, fast in-play section, free streaming of thousands of events a year, Bet Builder and early-payout specials that settle bets as winners before the final whistle.
On our method bet365 is the top-rated sportsbook in all three markets we cover. It drops points for its regulatory record (a £582,120 UK settlement in 2024 and two $33,000 New Jersey fines) and has no loyalty scheme, but nothing else in our data comes close on breadth of product.
How the score is built
Each score is a weighted average of five criteria, each out of 10. Two are calculated from public data (regulatory record and App Store rating); three are editorial judgments based on documented features, payment terms and offer terms. Ontario has no offer score because bonuses may not be advertised there, so its weights are rescaled. Full method.
| Criterion | Weight | UK | US | Ontario |
|---|---|---|---|---|
| Regulatory record | 25% | 9.0 | 9.5 | 10.0 |
| Betting product | 25% | 9.5 | 9.5 | 9.5 |
| App quality | 20% | 8.0 | 8.7 | 8.0 |
| Payments & payouts | 15% | 9.0 | 9.0 | 9.0 |
| Welcome offer terms | 15% | 8.0 | 8.5 | Not scored |
| Overall | 100% | 8.8 | 9.1 | 9.2 |
- Regulatory record: 3 scored actions since January 1, 2023 (listed below). UK 9.0, US 9.5, Ontario 10.0.
- Betting product: Broadest documented feature set of any book we cover: extensive streaming, Bet Builder+, partial cash out, Edit Bet and early payouts.
- App quality: UK 4.7 stars on the App Store (UK) (as reported in June 2026) = 8.0; US 4.8 stars on the App Store (US) = 8.7; Ontario 4.7 stars on the App Store (Canada) = 8.0.
- Payments & payouts: Withdrawals generally processed within hours in the UK and within an hour by card or bank in the US, with no daily cap.
- Welcome offer (UK): Three times the qualifying stake with a very low 1/5 minimum price, so the qualifying bet can be low-risk.
- Welcome offer (US): 20 times the qualifying stake, paid win or lose, with reasonable minimum odds.
bet365 welcome offer
Bet £10, get £30 in free bets
New customers, 18+. Qualifying bet at minimum odds of 1/5; free bets paid as Bet Credits once it settles. Free-bet stakes are not returned.
As advertised on October 27, 2026. Offers change often; the operator’s own terms apply.
Bet $10, get $200 in bonus bets, win or lose
21+, new customers. $10 deposit and a $10 first bet at odds of −500 or longer within 30 days. $150 in IL, TN and WV. Bonus bets expire after 7 days; stakes not returned.
Advertised until 23 November 2026.
As advertised on October 27, 2026. Offers change often; the operator’s own terms apply.
No offer is shown for Ontario: the Registrar’s Standards ban public advertising of bonuses, including on affiliate sites.
Offers for existing customers
Regular promotions reported by the review sources listed below. Availability changes week to week and, in the US, by state.
United Kingdom
| Acca Boost | Boosted winnings on qualifying accumulators. |
|---|---|
| Bet Boosts | Enhanced prices on selected markets every day. |
| 2 Goals Ahead Early Payout | Full Time Result bets are paid as winners if your team goes two goals ahead. |
| Best Odds Guaranteed | On UK and Irish horse racing, paid at the starting price if it is bigger than the price you took. |
| Tennis Retirement Guarantee | Pre-match singles on main-draw ATP, WTA and Grand Slam matches are paid as winners if the opponent retires injured. |
United States
| NBA Early Payout | Moneyline bets are paid as winners if your team leads by 20 points at any point. |
|---|---|
| 100% Parlay Boost | A boost on parlays of two or more legs across major leagues, tennis and soccer; the percentage rises with the number of legs. |
| NHL SGP Boost | A 30% profit boost on NHL same-game parlays of three or more legs at +100 or longer. |
| Sub On, Play On | Soccer player props carry over to the substitute if the player is taken off. |
| Refer a friend | You and the friend each get $50 in bonus bets once the requirements are met. |
Ontario promotions are not listed: public advertising of bonuses and inducements is not allowed there.
Sports and betting markets
The UK site covers the full range of football, racing, tennis, cricket, golf, darts and more, with Bet Builder+ on most major sports and Position Payout on selected racing markets. In the US, coverage spans the NFL, NBA, MLB and NHL, college football, soccer (with player props such as passes attempted), UFC, cricket, rugby, darts, cycling, lacrosse and esports.
Key betting features
- Live streaming of a large number of events across football, tennis, cricket and racing
- Bet Builder+ on most major sports, pre-match and in-play
- Full and partial cash out; Edit Bet where available
- 2 Goals Ahead Early Payout on football full-time result
- Tennis retirement guarantee, Best Odds Guaranteed on UK and Irish racing, Acca Boost
Live betting and streaming
In the UK, streams cover major football leagues, tennis, cricket and more, and Match Live tracks in-play events visually. In the US, Covers reports thousands of streamed events a year at no charge; a play icon marks streamed events and some need a qualifying bet. Live betting covers more than 30 sports in the US. Cash out is available in full or in part on singles and multiples, and Edit Bet lets you change a bet after placing it where available.
App, support and safer gambling
The app mirrors the website, including streaming, Bet Builder and cash out. In the US the welcome offer can be claimed only through the app. Live chat is reached through Contact Us in the footer and is hard to find.
| iOS rating (UK) | 4.7 / 5 · App Store (UK)as reported in June 2026 |
|---|---|
| iOS rating (US) | 4.8 / 5 from 355K ratings · App Store (US) |
| iOS rating (Ontario) | 4.7 / 5 from 182K ratings · App Store (Canada) |
| Android rating (US) | 4.7 / 5 · Google Play, as reported by CoversNot used in the score |
| Customer support | 24/7 live chat (reached through Contact Us in the footer), web form, email and social media. |
| Safer gambling tools | Deposit limits, reality checks, activity tracker, budget calculator, time-outs, self-exclusion and gambling blocks. |
Payments and withdrawals
UK: debit card, Apple Pay, Google Pay, Pay by Bank, Revolut Pay and Trustly from £5; PayPal from £25; bank transfer from £100. US: debit card, PayPal, Venmo, Apple Pay, bank transfer and PayNearMe; credit cards are not accepted for deposits.
Withdrawal times
- UK: generally processed within 1–4 hours, up to 24 hours at busy times
- US: Apple Pay instant; debit card and bank transfer within 1 hour; PayPal and Venmo within 24 hours (as published by Covers)
Times are those published by the operator or measured by the review sources listed below; first withdrawals can take longer while identity checks are completed.
How to sign up with bet365
United Kingdom
- 1Open bet365’s website or app and choose Join.
- 2Enter your name, date of birth, address, email and phone number. You must be 18 or over.
- 3Pass the age and identity checks; UK-licensed operators must verify your age before you deposit or bet, and may ask for documents before your first withdrawal.
- 4Set a deposit limit while you sign up if you want one; you can lower it at any time.
- 5Deposit with a debit card or another accepted method (credit cards are banned for gambling in Great Britain) and place the qualifying bet if you want the welcome offer.
United States
- 1Download the bet365 app (the US welcome offer is app-only).
- 2Register with your full name, date of birth, address, phone and email, and complete identity verification.
- 3Deposit at least $10.
- 4Place a qualifying bet of $10 or more at odds of −500 or longer within 30 days.
Ontario
- 1Use bet365’s Ontario site or app; you must be 19 or over and located in Ontario.
- 2Register and verify your identity.
- 3Allow location checks.
- 4Deposit with an accepted method. Bonuses are not advertised publicly in Ontario, so check the operator’s own site for any offer.
Licensing and availability
| Market | License | Regulator | Age |
|---|---|---|---|
| United Kingdom | Hillside (UK Sports) ENC, Gambling Commission account 55148 | UK Gambling CommissionCheck the register | 18+ |
| United States | Licensed by the gaming regulator in each state listed18 states: AZ, CO, IL, IN, IA, KS, KY, LA, MD, MI, MO, NJ, NC, OH, PA, TN, VA, WV | state gaming regulatorsCheck the register | 21+ |
| Ontario | Registered with the AGCO; operates in iGaming Ontario’s regulated market | AGCO and iGaming OntarioCheck the register | 19+ |
In the US, bet365 accepts bets only while you are physically located in a state where it is licensed. Check your state regulator’s list before you sign up.
Regulatory record
Fines, settlements and penalties published by regulators or reported by the trade press in the markets covered here. Dates are the decision date or, where that is not published, the date first reported.
| Date | Regulator | Amount | What happened |
|---|---|---|---|
| October 6, 2026 | New Jersey Division of Gaming EnforcementUS | $33,000 | Fine for violating self-exclusion regulations; the order did not detail the violations. Source |
| September 9, 2024 | New Jersey Division of Gaming EnforcementUS | $33,000 | Fine for accepting bets on events whose results were already known and on unapproved events, including New Jersey college teams. Separately, in July 2024 regulators ordered bet365 to refund $519,000 to customers underpaid after it changed odds. Source |
| April 4, 2024 | Gambling CommissionUK | £582,120 | Regulatory settlements by Hillside (UK Sports) ENC (£239,085) and Hillside (UK Gaming) ENC (£343,035) for anti-money-laundering and social-responsibility failings. Source |
bet365 history
- 2000Founded by Denise Coates in Stoke-on-Trent
- March 2001Online sportsbook launches
- April 2022Launches in Ontario
- September 2022First US state goes live (Colorado)
- April 2024£582,120 UK Gambling Commission settlement
bet365 vs rivals in the UK
How bet365 compares with the other top-rated sportsbooks in the UK on our scores and the App Store.
| Sportsbook | Our score | Regulatory | iOS app | Best for |
|---|---|---|---|---|
| bet365 | 8.8 | 9.0 | 4.7 | In-play betting and live streaming |
| Sky Bet | 8.4 | 10.0 | 4.7 | UK football fans |
| Betfair | 8.0 | 8.0 | 4.7 | Experienced bettors who want exchange prices |
| Betway | 7.8 | 10.0 | 4.7 | Easy-to-reach support and esports |
| Paddy Power | 7.8 | 8.0 | 4.7 | Racing specials and novelty markets |
bet365 FAQ
Is bet365 legal and licensed?
United Kingdom: Hillside (UK Sports) ENC, Gambling Commission account 55148; minimum age 18+. United States: Licensed by the gaming regulator in each state listed (18 states: AZ, CO, IL, IN, IA, KS, KY, LA, MD, MI, MO, NJ, NC, OH, PA, TN, VA, WV); minimum age 21+. Ontario: Registered with the AGCO; operates in iGaming Ontario’s regulated market; minimum age 19+.
Who owns bet365?
bet365 is owned by The Coates family (bet365 Group, privately owned). Founded: 2000, Stoke-on-Trent.
How good is bet365?
On our method it scores 8.8 (UK), 9.1 (US), 9.2 (Ontario) out of 10. bet365 is the most complete sportsbook we cover: the widest in-play offer, extensive live streaming, Bet Builder, early payouts and fast withdrawals. Its regulatory record includes a 2024 UK settlement over anti-money-laundering and customer-interaction failings, and US regulators in New Jersey have fined it for accepting bets on unapproved and already-settled events.
How long do bet365 withdrawals take?
UK: generally processed within 1–4 hours, up to 24 hours at busy times; US: Apple Pay instant; debit card and bank transfer within 1 hour; PayPal and Venmo within 24 hours (as published by Covers). First withdrawals can take longer while identity checks are completed.
Does bet365 have live streaming?
In the UK, streams cover major football leagues, tennis, cricket and more, and Match Live tracks in-play events visually. In the US, Covers reports thousands of streamed events a year at no charge; a play icon marks streamed events and some need a qualifying bet. Live betting covers more than 30 sports in the US. Cash out is available in full or in part on singles and multiples, and Edit Bet lets you change a bet after placing it where available.
What is the bet365 welcome offer?
United Kingdom: Bet £10, get £30 in free bets. New customers, 18+. Qualifying bet at minimum odds of 1/5; free bets paid as Bet Credits once it settles. Free-bet stakes are not returned. United States: Bet $10, get $200 in bonus bets, win or lose. 21+, new customers. $10 deposit and a $10 first bet at odds of −500 or longer within 30 days. $150 in IL, TN and WV. Bonus bets expire after 7 days; stakes not returned. No offer is shown for Ontario, where public advertising of bonuses is not allowed. Checked October 27, 2026; the operator’s terms apply.
Has bet365 been fined by a regulator?
Yes. Since January 1, 2023: New Jersey Division of Gaming Enforcement, $33,000 (October 6, 2026); New Jersey Division of Gaming Enforcement, $33,000 (September 9, 2024); Gambling Commission, £582,120 (April 4, 2024).
Does bet365 have an app?
United Kingdom: 4.7 out of 5 on the App Store (UK) (as reported in June 2026). United States: 4.8 out of 5 on the App Store (US) from 355K ratings. Ontario: 4.7 out of 5 on the App Store (Canada) from 182K ratings. The app mirrors the website, including streaming, Bet Builder and cash out. In the US the welcome offer can be claimed only through the app. Live chat is reached through Contact Us in the footer and is hard to find.
Sources
- Gambling Commission register: Hillside (UK Sports) ENC
- Gambling Commission: bet365 to pay £582,120 for regulatory failures
- Gambling.com: bet365 UK review (features, payments, support)
- Covers: bet365 US (states, offer, withdrawals)
- App Store (US): bet365 Sportsbook & Casino
- App Store (Canada): bet365 Sports Betting
- Wikipedia: bet365 (history, ownership, launches)
Spotted something out of date? Email contact@sportsbooks.ro and we will check it against the source. See our editorial policy.